What is Home Staging? Staging your home for a more attractive property

Poste date: Friday, August 20, 2021

data-udi="umb://media/e707c5217fdd4c6295c37986c3bf67c6"

Why not consider “Home Staging” for making your home attractive for prospective buyers or lessees?

What is Home Staging?

Home staging is a method of arranging furniture, lighting, houseplants, miscellaneous goods decorated in a house or apartment unit for sale or lease, to maximize the attractiveness of such a housing space and to make it easier to give you a real-life picture. It has been becoming popular in Japan recently, but it is a method that has been widely practiced for a long time in Europe and the United States for an effective and efficient real estate transactions.

The Effects of Home Staging?

1. To Increase House-viewing Rate

By posting the pictures and images with spatial presentation on a property advertisement, more prospective buyers or lessees will be interested in the property, and it will lead to an increase in the view rate. The increase in the view rate will lead to early conclusion of sales and lease agreements.

2. To Improve the First Impression of the Property

The refined staging presentation gives prospective buyers or lessees a good impression and a clear image of their lives after their purchase or lease, and it will be a great help in making contract decision. (As an example that shows the importance of the first impression, there is a piece of data that many prospective buyers make a purchase decision within 6 minutes of viewings, whereas they may have an impression to need a considerable time for examination and consideration.)

3. To Increase the Sale Price

With the attractive staging presentation, a sales agreement may be concluded at a higher sale price than expected.

How to Stage a House

1. To ask a Home Staging Company or Furniture Dealer

Home stagers and interior decorator will select the best furniture and install it in the best place for your property. It is also possible for you to rent such furniture at the start of tenant recruitment or sales promotion, to create a good impression of the property during the period until it is leased or sold.

data-udi=

Our recommended furniture leasing company in Tokyo >> Tokyo Lease Corporation

Some companies may offer services to take pictures or images of the properties after their installation of such rental furniture. Other companies may propose a plan to install such furniture only at the time of shooting pictures or images.
* It may produce effective results, but the cost tends to be higher.

2. To take advantage of Virtual Home Staging

By using a 360-degree VR system, a house or room can be presented nicely with CG processing without placing furniture. It is also possible for you to select the pictures and images without furniture, so it can help viewing the properties without furniture.
*The cost of such service is relatively low, but the quality of CG seems to vary depending on the service provider.

3. To Place and Present Furniture by Yourself

You can also use existing furniture, purchase or rent new furniture to create your own desired space presentation.
*There are no consulting fees by this method, but depending on the choice of furniture, it may be more costly. It also requires efforts and may take some time to complete such presentation.

Each method has its advantages and disadvantages. If you are interested in home staging, we recommend that you obtain various information from the related website pages, etc. and select the right method for you.

Can Apartments be Renovated to Change the Ceiling Height?

For those who are worried that houses in Japan have low ceilings and are therefore difficult to live in, this article shows the comparison of ceiling heights in Japan and the West as well as the advantages and disadvantages of having high ceilings.
Points to Determine If Renovation is Necessary

About older apartments, the approximate age of the apartment and each facility is a good indicator of whether renovation should be done. For your comfortable and clean home, please use the following information as a reference for making your renovation plan to determine when it is desirable to renovate.
What is 坪(Tsubo)・平米(Heibei)・㎡(Square meter)・畳(Jo)・帖(Jo)？ -About the units used to describe the size of real estate in Japan

We will explain the difference among坪(Tsubo)・平米(Heibei)・㎡(Square meter)・畳(Jo)・帖(Jo), which are used to express the size of real estate in Japan, how to convert them to other units, and points to note when choosing real estate.
Japan’s Real Estate Property Market in 2023 & Projections for 2024

In 2023, Japan's real estate market thrived amidst economic shifts and technological advancements, witnessing a 27% investment surge driven by domestic entities. As 2024 unfolds, factors like supply-demand imbalances, potential monetary tightening, and digital transformations will reshape priorities. This analysis navigates core sectors, highlighting 2023 trends and projecting 2024 shifts within the context of broader economic and societal changes, anticipating a dynamic market landscape
Apartment Renovation Costs and Renovation

The cost of renovating a condominium varies depending on the scope of work, equipment, and the specifics of the renovation. Here, we provide a rough estimate of condominium renovation costs for each area of the home. Additionally, in our examples of condominium renovations, we introduce the approximate construction costs for renovating areas such as the living-dining room, kitchen, and individual rooms.
Market rent in Tokyo’s 23 wards by Types of Floor plans

This article provides information on rent prices in the 23 wards of Tokyo as of 1 March 2023, by layout type. The transition of rent prices is also explained.