Japan Business Card Etiquette – Everything an Expat Should Know

Post date: Wednesday, January 6, 2021

The ritual of exchanging meishi, which is Japanese for ‘business card,’ is a much higher valued practice in Japan than in the West. This guide will serve to help foreigners who are new to doing business in Japan avoid costly mistakes. Business card etiquette is one of if not the most important area of Japanese business culture.

Continue reading to learn everything you need to know about business card etiquette in Japan, as it will help you avoid the potentially hazardous consequences of not knowing or following proper protocol.

Mind Your Manners When Exchanging Business Cards in Japan

The ritual of exchanging business cards, like every ceremony in Japan, is based on respect for order and rank, which means there is a hierarchal order to follow that governs business card exchange. Knowing this order can keep you from finding yourself in an embarrassing situation, and prevent an important business arrangement from going sour.

While one person may be the main conductor of a meeting, this doesn’t necessarily mean he or she is the highest-ranking official in the room. When meeting in a group setting, those in higher-ranking positions should be the first to exchange their business cards, working their way down in rank to the lowest position.

Japan Business Card Exchange Process

For a successful business card exchange that will definitely garner the respect of your new colleagues, there is a process that must be strictly followed without deviation. Following this process will no doubt leave a positive impression on your contemporaries, leading to fruitful international future business ventures.

1. Be Prepared

Know how many people will be attending a meeting, and always ensure you have enough business cards in advance of the meeting. If you find that you don’t have enough, or run out during the meeting, be honest and apologize for your error.

2. Have Your Cards Ready

Store your cards in an easily accessible place apart from your wallet where they can be pulled out and presented immediately. Investing in a business card case with a dedicated spot in your bag or purse will go a long way.

3. Present Your Card with a Bow and Introduce Yourself

Offer your business card with your right hand, and hold it by the top corner, so as not to cover any names or logos. Your cardholder should be held in your left hand. Remember to bow, and remember to use the traditional Japanese phrases when introducing yourself. It should go something like this:


(Nice to meet you.)
はじめまして, or 'Hajime-mashite'
(My name is Yamamoto from Toyota Corporation)
[トヨタ]の[山本]と申します, or "[Toyota] no [Yamamoto] to moshimasu"
(Again, it is nice to meet you.)
宜しくお願いします, or "Yoroshiku-Onegaishimasu"

4. Accept the Other Person's Card

When you receive the other person's card, accept it with both hands, and hold it at a low position, no higher than your chest. Be sure to thank them for the card.

5. Examine the Card

Read over the card and make sure you understand everything presented to you, most importantly the presenter's name. Practice saying their name, and if you don't know how to pronounce the person's name, it is not considered rude to ask.

6. Finish the Process

Continue this practice until you have everyone's cards, and they have yours. Be mindful of the order of business card exchange, and arrange the cards you receive accordingly, as this will help you keep track of whom to address, and how to address them according to their rank.

If there is not enough space on the table to set the cards down, quickly bow to your presenters and place the cards they gave you into your card case with care.

What You Should NEVER Do When Exchanging Business Cards in Japan

With all the subtleties to which a person must remember to adhere, there is little room for error when exchanging business cards in Japan. Avoid these common mistakes during the exchange process, as they can be possibly detrimental to a business encounter.

Do not write on a business card that you just received. Any information that the presenter wants you to have should already be printed on the card. Adding notes or scribbling on the back of a business card is considered extremely rude.

Also, do not place business cards you just received into your wallet or pocket. As stated before, the use of a card case is proper etiquette, while placing cards into your wallet or pocket gives the impression of disrespect or that the other person’s card is of no importance to you.

Where to Get Business Cards Made in Japan

If you are running low on business cards, or simply forgot to bring them with you, there are English-speaking business card printing services available in Japan to help get you prepared for your big meeting.

Mojo Print

Mojo print offers business cards with different coatings and finishes to match the level at which you want to impress your clients and colleagues. They offer large quantities and quick turnaround times that help get you out of a troublesome situation.

Design Meishi

Design Meishi offers business cards that are stylish, yet very professional, and at competitive prices. Cards are a high quality finish, and they even allow you to upload your own custom design to be printed onto the card. Additionally, Design Meishi provides an “Express” service that will print and have your new business cards in your hand in a matter of hours.


Graphic offers a wide variety of printing services, including business cards, and offer options catered to men and women. Their website boasts an array of paper styles for varying levels of quality, including coated paper, matte finish, and marshmallow paper.

Understanding that the foundation of Japanese culture is respect, knowing how to avoid the pitfalls of improper business card etiquette will ensure the rest of your meeting should go rather smoothly.

You may also be interested in these articles.

* Japanese Office Documents
* Polite and Useful Japanese Business Phrases
* A Beginner's Guide to Japanese Business Etiquette
* Business Japanese - Telephone Phrases


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