Where to buy Valentine’s Day chocolate in Tokyo

Poste date: Wednesday, January 31, 2018

Valentine's Day in Japan

Valentine’s Day (February 14th) is celebrated in Japan every year not just by couples, but also between friends and families.

The one thing about Valentine’s Day, in Japan, that is probably uncommon in other countries is that women give presents to men. The custom of a woman or girl giving chocolate as a gift to a man or boy that they like started around the 1950s in Japan. While the holiday is thought to be somewhat romantic, there are also many people who give chocolate to their colleagues and bosses regardless of gender or romantic feelings. This is considered as the “obligatory chocolate (Giri-choko)” and the feelings behind it is of maintaining a good relationship with people who take care of you.

Japan also celebrates “White Day” on March 14th one month after Valentine’s Day which is a chance for men to give back to women with nice gifts. Traditionally on this day if a man likes a woman who he previously received chocolate from, he would give her a present three times the value of the chocolate (or present) to show that he reciprocates her feelings.

Tokyo’s Depachika Are Basement-Level Havens of Top-Shelf Food

Recommended shops to buy Valentine's Day Chocolate

Starting from the end of January, sections of department and retail stores have pop-up shops selling an assortment of chocolate gifts. During this time, many luxury chocolate brands are also sold in unique packaging. Even if you don’t plan on giving them for a gift, these high quality specialty chocolates are only seen once a year so it recommended that you give them a try yourself.

In Department Stores (like Mitsukoshi, Isetan, Marui, etc.) Valentine’s Day sweets from many popular brands and sweets shops are displayed nicely in glass cases. It can be fun to stop by a department store, if you have time, just to observe the cute and creative sweets made especially for Valentine’s Day. If you are unsure about where to find Valentine’s chocolate, we recommend you to go to your nearest department store for a wide selection.

Mitsukoshi

Valentine’s Sweet Collection is a store event held at Mitsukoshi Department Stores from January 23th - February 14th.

PERRE MARCOLINI

  • Ginza Store: 5-5-8 Ginza Chuo-ku Tokyo
  • Shibuya Store: Shibuya Hikarie ShinQs B2 2-21-1 Shibuya Shibuya-ku Tokyo
  • Shinjuku Store: NEWoMan Shinjuku 5-24-55 Sendagaya Shibuya-ku Tokyo
  • Website: http://www.pierremarcolini.jp/shop/

DelRey

HENRI LE ROU

Tokyo Midtown

Leonidas

  • Omotesando Store: 5-2-15 Jingumae Shibuya-ku Tokyo
  • Akasaka Store: 3-9-18 Akasaka Minato-ku Tokyo
  • Ginza Store: 2-4-2 Ginza Chuo-ku Tokyo
  • Daikanyama Store: 1-35-14 Ebisu-nishi Shibuya-ku Tokyo
  • Azabujuban Store: 3-10-2 Azabu-juban Minato-ku Tokyo
  • Ebisu store: 1-7-11 Ebisu Shibuya-ku Tokyo
  • Website: http://www.leonidas-alex.jp/

JEAN PAUL HEVIN

  • Isetan Shinjuku Store: Isetan Shinjuku Honten B1 3-14-1 Shinjuku Shinjuku-ku Tokyo
  • Omotesando Hills Store: Omotesando Hills Honkan 1F 4-12-10 Jingumae Shibuya-ku Tokyo
  • Tokyo Mid-town Store: Tokyo Mid-Town Galleria B1 9-7-4 Akasaka Minato-ku Tokyo
  • Mitsukoshi Ginza Store: Ginza Mitsukoshi B2 4-6-16 Ginza Chuo-ku Tokyo
  • Website: http://www.jph-japon.co.jp/

LA MAISON DU CHOCOLAT

  • Shinjuku Odakyu Store: Odakyu Hyakka-ten Shinjuku Honten B2 1-1-3 Nishi Shinjuku Shinjuku-ku Tokyo
  • Aoyama Store: 3-10-8 Kita Aoyama Minato-ku Tokyo
  • Marunouchi Store: Shinkokusai Building 1F 3-4-1 Marunouchi Chiyoda-ku Tokyo
  • Matsuya Ginza Store: Matsuya Ginza 1F 3-6-1 Ginza Chuo-ku Tokyo
  • Roppongi Hills Store: Roppongi Hills West Walk 2F 6-10-1 Roppongi Minato-ku Tokyo
  • Website: http://www.lamaisonduchocolat.co.jp/ja_jp/

LADUREE Paris

  • Ginza Store: Ginza Mitsukoshi 2F 4-6-16 Ginza Chuo-ku Tokyo
  • Shinjuku Store: Shinjuku Lumine 2 1F 3-38-2 Shinjuku-ku Tokyo
  • Yokohama store: 2-18-1 Takashima Yokohama-shi Kanagawa pref.
  • Website: https://www.laduree.com/en_int/

Lindt

  • 10 Top Tokyo Festivals to Satisfy Your Cultural Craving

    Throughout the year Tokyo is home to many festivals and events. Tokyo has everything from traditional festivals to events such as Anime conventions. Craving a bit of culture in the city? From traditional and modern to pop-cultural, these awesome Tokyo festivals are sure to keep you busy all year!
  • Traditional festivals in Tokyo: Summer 2019

    Many festivals (matsuri) are held throughout the summer in Tokyo and each festival has a different theme. Along with a Japanese summer festival comes many food stalls, entertainment, carnival games, and performances. Here are some of the most popular summer festivals in Tokyo.
  • Christmas in Roppongi: Six Christmas Illuminations in the Roppongi Hills Area

    During the Christmas season in Japan, it may be hard to find many areas decorated with illuminations befitting the season. For those in Tokyo, the Christmas illuminations in the Roppongi Hills Area, here are six of the most well-known spots to visit during this Christmas season.
  • Koyo: Autumn Leaf Viewing in Tokyo

    Koyo is the Japanese word for autumn leaves changing colors, and can be considered the autumn version of Hanami. This time of year offers a great opportunity to get out and enjoy an afternoon picnic in Tokyo. There are many opportunities and locations to enjoy Koyo while in Tokyo. Here are some of the best spots.
  • Fireworks (Hanabi) Festival in Tokyo 2019

    Fireworks (hanabi) festivals in Tokyo 2019. Many large-scale firework events that light up the sky beautifully during summer are held all around Japan each year. These are the major firework events that are scheduled for the Tokyo area.
  • Cherry Blossoms in Tokyo 2020 - A Brief Guide to Hanami Culture & List of Popular Spots

    This is the Cherry blossom forecast of 2020 and list of popular viewing spot in Tokyo. Hanami, which literally means, “flower viewing” in Japanese, is an occasion where people gather to admire the cherry blossoms. While Hanami parties can be quite lively and fun, there are some rules to follow that will make everything go smoothly.