Post: Wednesday January 4, 2012
Single persons are increasingly expecting for higher specifications in rental apartments, which are similar to that of family type properties.
Japan Rental Housing News (“Zenchin”) announced “the Popular Facility Ranking” that summarized the latest trend of the rental property occupants’ needs. We’d like to address this topic as a part of residential property environment reflecting recent Japanese lifestyle.
The survey had been given each year. The recent trend shows that the gap in desired facilities between single person use apartments (1R and 1K) and family type properties is decreasing. In the past, “single person use apartments” were for students. Thus affordability was prioritized over facilities. However, recent trend of late marriages, staying single, divorcing later in the life, women’s improving carrier status, etc., resulted in creating demands on single-person-use rental apartments from wider generations from 30s through 50s as well as 20s. They are financially more independent and relaxed, and are active consumers who seek to improve their living environments.
On the other hand, the properties with free internet access are popular particularly around the area where many students reside since it has become common to have internet access among teens and 20s.
Further, there are solid needs for the properties with a self-locking key cylinder, an interphone with a TV display, home security system, etc., while awareness of security needs increased. Due to the uncertainty of power supplies after the earthquake disaster, “all electric system” that was ranked as the third place for the most desired facility in 2010 disappeared from the top ranking.
The survey was conducted in November 2011. The samples were gathered from 331 apartment management companies.
*The Ecocute is an energy efficient alectric pump, water heating and supply system.