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Azabujuban Shopping Area - A traditional Japanese village with an international community in central Tokyo Japanese of this page

Post: Friday July 1, 2016

Azabujuban Shopping Street1

History of Azabujuban

Azabujuban Shopping Street has prospered as a temple town of the Zenpukuji Temple for over 300 years since Edo Era. The area also prospered as an important crossing point for traffic centered along the Furukawa River, and there were horse fairs and riding grounds. There were many second homes of daimyos and the residences of their vassals in the area, and the surrounding town soon filled with other merchants and normal residents.

Zenpukuji Temple is known as where the first Tokyo legation of the United States of America was established in 1859 under Consul-General Townsend Harris. A historical monument of this can be found in the premise of the temple.

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Zenpukuji Temple Monument

Today there are more than 20 embassies around the area and many foreign residents live in the area. The name of Azabujuban was legally decided in 1962 by bringing back an old area name commonly called in Edo Era such as ‘Juban-kumi (=10th Group) residence’ or ‘Juban (=10th) Bridge’.

Along the Azabujuban shopping street, which has a feel of an Edo Era old village atmosphere that attracts many foreign visitors, there are more than 300 new and old shops lined up. It is noted that there are many long standing shops which were established more than 100 years ago.

‘Naniwaya Souhonten’ is famous for ‘Taiyaki’(a Japanese style pancake with sweet bean filling) made with a traditional manufacturing method since the establishment of business in 1909.
‘Tanuki Senbei’, which was established in 1928 and became the exclusive "Imperial Household Ministry contractor" as a rice cracker shop, has very popular rice crackers baked by the original ‘direct baking method.’
‘Mamegen’, which was established in 1865, is pursuing a wholesome taste of bean cake by a manufacturing method that preserves and enhances the characteristic and flavor of the bean.
‘Azabu Nagasaka Sarashina Honten’, which is a traditional Soba noodle shop (buckwheat), is popular with Japanese and foreign actors and artists.

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Naniwaya Souhonten, Tanuki Senbei

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Mamegen Azabu, Nagasaka Sarashina

A lot of stylish shops and restaurants have newly opened recently and many of the shops which are popular among youth and foreigners have remained to create an eclectic mix on the shopping street. ‘Cafe La Boheme Azabujuban’ is a stylish Italian restaurant and bar. ‘nico donuts Azabujuban’ is popular with doughnuts which are made with healthy materials and manufacturing method. ‘Honolulu Coffee Azabujuban’ originated from a coffee stand in Honolulu. These shops which are introducing new food culture are attracting more youth and foreign visitors to the shopping street.




Popular shops and restaurants in Azabujuban Shopping Street

(Listed partially)

Cafe La Boheme

Cafe La Boheme

nico donuts

nico donuts

Honolulu Coffee

Honolulu Coffee







The Darjeeling

The Darjeeling

Hana Ichie

Hana Ichie




Azabujuban Noryo-matsuri Festival

Azabujuban Noryo-matsuri Festival held in August (It will be held in the area along the shopping street from August 27th to 28th in 2016. The time will be from 15:00 to 21:00) is the biggest annual event at Azabujuban Shopping Street.

 Azabujuban Noryo Festival 2016
Image From 麻布十番商店街

During the festival various programs are held such as temporary specialty stores that open, where products and foods from various parts of Japan are sold, Street stalls, entertainment by popular comedians, musical accompaniment by Japanese traditional instruments,‘Kodomo Fureai Hiroba (=Children’s communication Square)’where there are many entertainment options for children to play with, and the ‘STAGE 10-BANG’set-up in the Patio Juban. Many domestic and foreign people visit the festival. There are stalls set-up by well-known restaurants and stores in Azabujuban, and also the stalls by various embassies in the international bazaar by the cooperation of approximately 30 embassies, making it possible to enjoy various genuine international tastes at one place here in central Tokyo.







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